In the wake of last week's closure of Sarah Coventry, thousands of jewelry consultants are looking for a new home. Consultant websites are closed, and as the holiday shopping season is upon us, former style consultants for Sarah Coventry are scratching their heads, wondering what to do next.
This is why I harp on the value of having your OWN web site. Here's a company that's been around for decades (on and off). This is a company with a firm foundation and a long track record - and now Sarah Coventry is kaput.
The smart consultants have their own website, and can transition more easily to a new jewelry company without hassle.
The ones that don't? They're scrambling, suffering and wondering how to re-create their web presence and re-build their business.
The consultants with their own sites are still generating leads, and when they call those leads, are telling them that they are now with a new/better/different company.
The ones that don't are calling me.
Okay, not just me, but more importantly are they calling you?
I've had 13 Sarah Coventry Consultants call me in the last 24 hours looking for more information about South Main Designs, the jewelry company I came to after leaving Lia Sophia last month.
Why are they coming to me? Because I've used attraction marketing secrets to build a presence and grow my profile online. People come to me first because they can find me first. This is the power of attraction/gravitational marketing. They Google me, and get answers.
Plus if my company ever goes "belly up", as a consultant, I don't have JUST my consultant website to capture leads for me.
What are YOU doing to build your online presence independent of your company?
Don't let what happened to Sarah Coventry happen to you.
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