They're coming in DROVES: recruiting with Attraction Marketing

I signed my first recruit from Sarah Coventry last week. And I learned a valuable lesson with another potential recruit this week.

Don't make this about yourself.
Sara (not her real name) called me and we played phone tag for a few days until we could catch up with each other. She had called looking for more information about South Main Designs, and I wanted to answer any questions she had.

When we finally connected, she told me that she had already met with a consultant in her area, and decided against the company because it wasn't what she was looking for. In fact, she said she didn't like the jewelry.

In my 12 years of doing business, I have NEVER heard a prospect say they flat out didn't like the product.

So instead of throwing my arms up and saying goodbye, I probed a bit to see what was going on. Apparently the consultant she met with was new, only brought her 3 pieces to examine, and one of them was broken.

I wouldn't call this a great first impression.

We continued our conversation, and it became clear that she was looking for something more. And even she wasn't sure what she wanted.

She did relay to me the fact that the consultant that she talked with wanted to sign her because she only needed one mmore recruit to earn her kit free.

OUCH.

Folks, NEVER put your needs above your recruit. EVER. How would you feel if this happened to you?

Betrayed. Set-up. Cheap.

How should all your new recruits feel?

Welcomed. Like Family. Part of the Team.

See the diference?

So I encouraged her to put her pen away and think for a couple of months. By the time she got her kit and started learning about the products the best part of Holiday would be over anyway. But I did point her to resources that would HELP her, regardless of the company she chose - my free wekly ezine, "PartyOn!".

And you know what? At the end of the call, she was STILL considering joining SMD. I had exlained that while it might not have been to her tastes, the jewelry and accessories are geared toward a particular market. And if that's the market she's going to serve, then this was the kind of product she needed to sell. An if she wanted to serve a different market, she'd be better off looking at something else.

As she thought about it, she realized that her love of the product is only PART of the decision in choosing a direct sales company. Knowing your market, creating a presence, and making good business decisions all tie together.

But above all, put the needs of your clients (including potential recruits) first.

Your conscience (and they) will thank you for it!

Lessons From Sarah Coventry: Attraction Marketing Works

In the wake of last week's closure of Sarah Coventry, thousands of jewelry consultants are looking for a new home. Consultant websites are closed, and as the holiday shopping season is upon us, former style consultants for Sarah Coventry are scratching their heads, wondering what to do next.

This is why I harp on the value of having your OWN web site. Here's a company that's been around for decades (on and off). This is a company with a firm foundation and a long track record - and now Sarah Coventry is kaput.

The smart consultants have their own website, and can transition more easily to a new jewelry company without hassle.

The ones that don't? They're scrambling, suffering and wondering how to re-create their web presence and re-build their business.

The consultants with their own sites are still generating leads, and when they call those leads, are telling them that they are now with a new/better/different company.

The ones that don't are calling me.

Okay, not just me, but more importantly are they calling you?

I've had 13 Sarah Coventry Consultants call me in the last 24 hours looking for more information about South Main Designs, the jewelry company I came to after leaving Lia Sophia last month.

Why are they coming to me? Because I've used attraction marketing secrets to build a presence and grow my profile online. People come to me first because they can find me first. This is the power of attraction/gravitational marketing. They Google me, and get answers.

Plus if my company ever goes "belly up", as a consultant, I don't have JUST my consultant website to capture leads for me.

What are YOU doing to build your online presence independent of your company?
Don't let what happened to Sarah Coventry happen to you.

South Main Desgns: It's my coming out party - sort of

As I'm posting, I'm sitting in Belinda Ellsworth's Step Into Success Seminar in Novi. I'll probably regert making this post tomorrow, but nothing ventured...

I'm sitting in the front row and I'm going to be on stage after the break. I'm donating a raffle prize and I get to talk about it. It's a gift from my newest Direct Sales Company, South Main Designs.

But here's the kicker. Since this seminar is open to any company, I am seeing a LOT of people from my other direct sales companies - manyof which I can't even mention online because the companies don't "allow" us to promote them online.

Let's be clear. I am party to at least 3 different companies.

But I joined South Main Designs because I'm leaving my former jewelry company, lia sophia.

I can say that, because my last show with them just shipped and I don't expect to do any more business with them now that they'll know I'm with South Main Designs.

And I'm okay with that.

Bt I think it's funny, becuase in this crowd is a Division Manager with lia sophia, who was supposed to be my leader. And yet, she barely recognized me. But when I get on the stage and introduce my new company (I'm sure I'm the only one here - there's only 10 of us in the state), I'm going to get the look (and the kiss) of death.

She's already glared at me twice - because she knows I'm not wearing lia sophia jewelry. Tee hee.


But that's the power of attractino marketing. I've got people in this room that know me, are stopping me to say hi and telling me they love my newsletter. My goal today isn't to get great training from Belinda. My goal is to partner with Belinda on her program next year. And for $10 it was worth every penny to be here.