Tuesday, August 19, 2008

Attraction Marketing Basics: Recruit "Above Your Station"

All over our national conference this week I kept hearing the same thing: How do I get my recruits to perform? The answer? STOP recruiting weak performers.

Ouch. Truth hurts, don't it.

See, we're coached by our "leaders" to recruit anyone with a pulse and "talk to everybody" within a 3 foot radius about our business opportunity.

But think hard on this: Would the Board of Directors at Wal-Mart just step out on the street, scoop up anyone within a 3 foot radius and ask them to become the new CEO of their organization?

Then why should you?

That's the crux of Mike Dillard and Mark Wieser's re-launch of Black Belt Recruiting. Instead of shot gunning anyone and everyone, look to bring seasoned pros into your business opportunity. And don't be afraid to recruit "above your station" as it were.