Seth Godin's blog post on "the cure" Really tells it like it is.
We all want one - and there are few to be had.
In this case, Mike Dillard's book, Building on a Budget attempts to be a cure - or at least something more than a band-aid - for people with lots of time on their hands, but very little money.
Network marketers are looking for a cure: a cure to the grind of cold calling, genealogy lists, and small paychecks while their upline rakes in the big bucks off their backs.
Mike offers several cures. The first: Magnetic Sponsoring. A fantastic book about mindset, and how to think like an "alpha leader" while creating a name for yourself on the net.
Next: MLM Traffic Formula, the comprehensive guide to marketing yourself online, with all the tips, tricks and strategies business builders use: PR, articles, etc.
And most recently: Building on a Budget, which offers 5 different traffic building tips for the cost conscious that simply can't afford the coin for a book like MLM Traffic Formula, yet want to get their businesses rolling so that one day they CAN.
"Cures" so to speak.
But if they were really cures, why would we need more than one?
The reality is, all are just treatments. Topical applications to a personal issue.
And I'm no better. My book - heck any book - is just a treatment. There are no CURES in Network Marketing, or in any kind of marketing for that matter.
Marketing is like a supervirus, constantly mutating, creating new strains, and affecting us differently each time.
Isn't that cool?
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